FOOD: Too good to Waste Campaign

Americans waste about 25 percent of all the foods they buy. We want to raise awareness that food waste is an important issue to pay attention to, and motivate our audience to learn how they can reduce food waste at home.

Americans waste about 25 percent of all the food they buy.  It's a growing problem with profound financial and environmental impacts.  Food makes up the largest percentage of what end up in our landfill.  And when we throw away food, we also waste all the water and energy used to produce, package and transport food from the farm to our plates.  The average family tosses out more than $16,00 a year in wasted food.  Reducing food losses by just 15% would be enough food to feed more than 2.5 million Americans every year at a time when one in six Americans lack as secure supply of food to their tables.
CREDITS
Agency: Colehour + Cohen
Creative Concepts: Vandy Kindred, Bryan Schaeffer
Account Executive: Amanda Godwin
Thurston County Billboard
Posters
Web Graphics
Transit Billboard
T-Shirt Design
Biking Billboard
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