How do you transform the most terrifying nightmares into funny scenarios?
That was our creative challenge in this video series of 17 one-minute HD clips.
APA Congress attendees…harken back to your memories…memories of nightmares past and perhaps present. You’ve all had them. Our slumbering brains latch on to the uncertainties and stresses of our lives, and transform them darkly. They become symbolic cinema, starring human kind’s most universal fears. See how many of these nightmares you can claim…as your own.
Client: American Payroll Association
Agency: Extreme Meetings
Creative Treatment Script/Voice Over: Brian Walter
Sound Design: Tom McGurk
Creative Direction, Motion Graphics/Editing: Bryan Schaeffer
Animation: Eric Felberg